Food Design Lessons from World Brands

Unlock the secrets behind food industry giants like Coca-Cola, Red Bull, Michelin-starred restaurants, and more. Discover some of the most powerful strategies for food businesses.

In this online course, we dive deep into what makes food giants successful, breaking down their strategies using Design theories and principles. Discover how top companies in the food world innovate, disrupt, and create lasting impact—and how you can apply these same techniques to your own projects.

Explore real-world examples, master the theory, and learn how to replicate their success in your own food ventures. Get ready to think like a food industry leader!

Curriculum:

• How Coca-Cola and Red Bull use Implicit and Explicit Memory
• Variety or Less-is-More? What should restaurants and food businesses do?
• Why Waiters Smile and Why it Matters in Restaurant Design
• Why The Fun Theory is Important for Food Businesses
• How Coca-Cola's Biggest Failure Didn't Consider the Mere Exposure Effect
• The Human Body as Food? The Case for Sustainability of the Capsula Mundi
• Popped Water Lily Seeds are an excellent example of Food Product Design
• Why there should be more Michelin Starred Vegan Restaurants
• Why Food Businesses Should Make You Laugh
• What do Heston Blumenthal and Veg Village Food have in common? Magnified Food, and Why We Love It
• Food Design Trend 2020 - Plant Based Fish and why it's a good idea
• Textured Food Labels and Tactile-Emotional Synesthesia, What Can Food Design Learn?
• Plant City, Eataly, and Why Food Halls Work: Unity in Variety and the Congruency Effect
• The Case of Tesco Plant Based Line
• he Case of Upprinting Food