Designing Beyond the Plate

Some people design food... we design beyond!

This course gives you access to an easy-to-follow, step-by-step creative process that accompanies you to design not only the food itself, but everything around it too: vessel, utensils, space, and human interactions.

For Whom is this Creative Process?

• Chefs and Cooks: For those making food but wanting to design beyond the food itself, beyond the plate.
• Designers: For those designing food products for startups and companies, but wanting to design for the eating experience.
• All Food Lovers: For anybody wanting to create food considering all aspects that influence the eating experience.

How do we design beyond the plate?

We design BEYOND the plate by remembering to design for all the other aspects that influence the eating experience. To do this we use the FOOD DESIGN TARGET as a model.

We design the food itself of course, we design the vessel (or anything where the food is presented, whether it's a plate, an umbrella, a wall, etc.), we design the eating space, and we design all the human interactions that happen during an eating experience.

What is most important is that the Designing Beyond the Plate creative process helps people to design for COHESIVENESS between all of these aspects. Cohesiveness is what is most often missed.

Great Design, meaningful projects, and world-changing ideas, are always designed with cohesiveness between all aspects. This creative process helps you design food that is cohesive with the space, and a vessel that is cohesive with human interactions, etc.

Included in this course:

• 2 hours and 30 min of video lessons
• 11 creative methods
• Multiple downloadable and printable worksheets for each method, with step-by-step instructions to walk you through all creative activities.

Below is a preview of the worksheets for each method:

Designing Beyond the Plate is a bespoke creative process from the Food Design Thinking methodology. Here to learn more about it.

Some of the Projects people have developed with Designing Beyond the Plate:

"How might we connect history and art of Maastricht/Limburg to a food experience with locality and sustainability in mind?"

"How might we create an experience on future food that brings a joyful experience for others?"

"How might we offer an unforgettable fine dining experience without wasting any food? 

"How might we effectively and fairly cater to people with different allergies and food intolerances whilst giving them all the same experience and flavour?"

Desioging Beyond The Plate, Onlive Workshop

Testimonials

I wanted to share my positive feedback on the course. So far, it has exceeded my expectations! Your explanations of the method are clear, easy to follow, and show how much thought has gone into making it holistic and complete. The material is engaging, and I'm genuinely thrilled to have discovered it! -Geraldine-

Wonderful! ...to finally have a method that crystallises ideas into concepts step by step, without feeling overwhelmed or jumping back and forth. I genuinely feel this will change my life! :) -Geraldine-

The workshop was very interesting in terms of contents and dynamics. I loved the way we got triggered to interpret other participants images with our "base question", and how it increases the reflection. -Ellen, Brazil, Chef and Food System Designer-

This workshop not only opens minds about what food design can do but also helped me improve my creative thinking, with its techniques and tools that improve the connection of isolated ideas. I also loved working in teams. -Cuchara, Uruguay, Food Designers-

It was a very useful Workshop, made me think about the cohesiveness between the message & the language beyond the plate in the F & B outlets I consult for. It helped me to point out why I was lost working on a certain project and gave me creative techniques to overcome this problem. -Haya Issa, Jordan, F&B consultant-